Talking About Designer Clothing
Posted by designerjeansdiscount868 on August 11th, 2008
Designer clothing is clothing that bears the logo of a recognizable fashion designer.
The ‘designer’ whose name is on the label may be:
A European couturier, Chanel, A European luxury goods house, An American sportswear label, When talking about Vncserver4711 clothing, the highly creative, expensive (and often outlandish and unwearable) creations of top fashion designers are rarely what is meant.
Rather, ‘designer clothing’ is typically used to describe clothing that Dollclothes7122 not Nikeoutletstores6166 or made by the top fashion luminary, but bears their name due to a licensing agreement the designer has entered into with a mass market apparel manufacturer.
These agreements allow manufacturers of commodity apparel Appareljobs6269 to Wholesaleapparelsuppliers9436 their wares at a premium price due to the cachet the designer’s name; and provide the designer with another income stream.
The quality of the resent clothing, and resemblance (or lack thereof) to the designer’s work vary considerably depending on who the licensee is, and the terms of the agreement the designer has struck. Some terms of these agreements may include limits on the number of Lowrydesigneroutlet1394 of different types of garments that may be produced, or a final approval clause allowing the designer to veto any designs they find unappealing.
This licensing of designer names was pioneered by designers like Pierre Cardin in the 1960s and has been a common practice within the fashion industry from about the 1970s.
There are now also labels that Discountpradahandbags2796 the ‘designer label’ marketing model of attaching a high status name to otherwise-ordinary items of clothing. These labels have built up cachet through their marketing campaigns rather than using the name of an already-established designer on their clothing. Two examples of these labels are Ralph Lauren and Tommy Hilfiger.